Frequently Asked Questions
Learn all about the inner workings of Identity Membership & Rewards
Loyalty Programs
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MGM Rewards is the loyalty program of MGM Resorts International. MGM Rewards gives members the power to earn benefits and elevate status for virtually every dollar spent.
MGM Rewards Members also earn redeemable rewards on their slot and table play, BetMGM activity, dining and hotel spend, including entertainment, spa experiences, retail and more. Learn more here.
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You can look forward to earning & redeeming with MGM Rewards at 20+ properties across 8 states, plus earn on the BetMGM app in any state where BetMGM is available. Learn more here.
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Identity Membership & Rewards is the loyalty program of The Cosmopolitan of Las Vegas, which will transition to MGM Rewards on July 30, 2024.
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We are excited to share that MGM Rewards officially becomes the loyalty program of The Cosmopolitan on July 30, 2024. Members can continue to play, earn, and redeem with Identity Rewards through July 29, 2024.
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Members can confidently continue to play and earn with Identity and know their earnings will be recognized when determining their new MGM Rewards Tier Status. On July 30, 2024, members will receive a one-time adjustment of Tier Credits in the MGM Rewards program based on Tier Points earned July 30, 2023 – July 29, 2024 in the Identity Rewards program. More details will be shared in the coming weeks.
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Members will keep their existing Identity Point and FREEPLAY balances when MGM Rewards becomes the loyalty program for The Cosmopolitan.
Your point balance as of July 29, 2024 will automatically transfer on July 30, 2024 to your new – or existing – MGM Rewards account as follows:
- Identity Points earned from slot play will be migrated to MGM Rewards SLOT DOLLARS®, which can be converted to FREEPLAY.
- Identity Points earned from non-gaming will be converted to MGM Rewards Points, which can be redeemed for hotel stays & spend, dining, entertainment and more.
Your Identity Rewards FREEPLAY balance as of July 29, 2024 will automatically transfer to your MGM Rewards account as FREEPLAY.
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Continue earn and redeem your Identity Rewards Member tier benefits through July 29, 2024. Starting July 30, redeem tier benefits through MGM Rewards. Tier benefits are based on your MGM Rewards Tier Status and Tier Credits earned. Learn more about MGM Rewards Tier Status and benefits.
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Identity offers booked prior to Identity transitioning to MGM Rewards will be honored. After the transition, members will continue to see offers reflective of their play through MGM Rewards.
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We are working to make the transition as seamless as possible. There is no action needed from you now. On July 30, 2024, Identity Members will be sent an email with a new MGM Rewards account number and activation link. If you already have an MGM Rewards account, you’ll continue to log in to your existing account as usual.
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Members can confidently continue to play and earn with Identity and know their earnings will be recognized in their new MGM Rewards Tier Status and offers. Plus, Identity Point and FREEPLAY balances as of July 29, 2024 will automatically transfer to their new MGM Rewards account on July 30, 2024.
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Identity Membership & Rewards and MGM Rewards will remain separate programs through July 29, 2024. For now, Identity Points may only be redeemed at The Cosmopolitan of Las Vegas; MGM Rewards Points may only be redeemed at an MGM Rewards destination.
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Identity Membership & Rewards and MGM Rewards will remain separate programs through July 29, 2024. For now, Identity Points may only be redeemed at The Cosmopolitan of Las Vegas; MGM Rewards Points may only be redeemed at an MGM Rewards destination.
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As of July 30, upcoming Identity Rewards Member reservations at The Cosmopolitan will be automatically updated with your new or existing MGM Rewards account number and Tier Status.
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Once Identity Rewards transitions to MGM Rewards, members will have the ability to earn and use MGM Rewards Points, Slot Dollars and Tier Credits across their experiences at The Cosmopolitan, including the resort’s incredible array of accommodations, dining, gaming, and more.
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Yes, use of your MGM Rewards Mastercard at The Cosmopolitan of Las Vegas currently earns 3x MGM Rewards Tier Credits and MGM Mastercard Points per $1 spent as well as all other MGM Rewards destinations.
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Yes, qualified members will receive notifications about access to events – contact your casino host for information.
Points and Benefits
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You’ll earn Identity Points on most slot machines and with all eligible hotel stays, restaurants, spa, salon, retail, and nightclub purchases. Your purchases will be credited to your Identity account—just charge to your room, or show your Identity card when making a purchase. To earn points when playing slots or video poker, just insert your Identity card into the slot machine.
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Earn five Identity Points for every $1.00 spent on non-gaming activities, and one Identity Point for every $2.50 wagered on reel slots and every $6.00 wagered on video poker machines. As you progress, you’ll earn even more—Sterling and Gold members earn double Identity Points on slots, Platinum members earn triple.
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The choice is yours. Use your Identity Points (worth $0.01 each) for resort credit toward any purchase—just show your card and say, “I want to pay with Identity Points.” Or use points that you earned on slots for Identity Play on eligible slot machines.
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Identity Play is complimentary slot play on eligible slot machine and video poker. The Identity Points you earn from slot play and video poker may be used for Identity Play. To play on us, insert your card into the slot machine and convert your points into Identity Play.
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If you signed up for Identity online or haven’t been to the resort, visit the Identity Desk with your ID to complete enrollment and get your card. If you need a replacement card, we can print one for you at the Identity Desk. (Or ask any casino staff, and we'll print one for you while you play the slots or enjoy a table game.)
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Identity Points aren’t earned with table play, but Identity members can earn tier status, promotional offers, and comps at the table because your play is rated—so always show your Identity card to the dealer when sitting at a table.
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Identity Points expire only if your account is inactive for twelve months—just come back at least once every year and they’ll never go dark.
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Identity members who reside in the same household may link their accounts and spend from their shared pool of Identity Points. (Linking accounts does not share tier points or tier status—only Identity Points.) Stop by the Identity Desk with both members present to link your accounts.
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Your Identity card may be used only by you. Any purchase made by someone else cannot be credited to your Identity account—but they are certainly welcomed to join Identity themselves.
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An offer may be used only by the Identity member who earned it. It can’t be transferred to or redeemed by anyone else.
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Our apologies. We can correct the mistake within 90 days of the transaction—just bring a paid receipt to the Identity Desk, or email it to us. Points may take up to 24 hours after settlement to appear on your account. If you need additional help, call Identity Membership & Rewards at 702.698.7280.
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Gold and Platinum Identity members receive complimentary valet parking. Upon arrival, the valet attendant will scan your Identity card, and your complimentary valet parking benefit will automatically be applied. Upon departure, stop at the self-service kiosk or valet booth to present your Identity card and valet ticket.
Note that our parking systems may take up to 24 hours to recognize your new benefits once you achieve a new tier status. Complimentary valet parking for Gold and Platinum members is valid during special events but is limited to one vehicle at a time.
Tiers
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Identity Points are your total earnings and can be used for resort spend or Identity Play. Identity Points earned on non-gaming spend are also considered tier points, which are used to calculate your tier status maintenance (Sterling, Gold, Platinum) and tier progression. Only tier points earned in the last 365 days count toward your tier status.
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The same way you earn Identity Points—except slot multipliers for Sterling, Gold, and Platinum members don’t count toward your tier status maintenance or tier progression. For example: A player without slot multipliers will earn 1 Identity Point for every $2.50 spent on a reel slot machine—it’s also considered to be a tier point. If a player is earning 2X points, they will receive 2 Identity Points for every $2.50 spent, but only 1 point is considered to be a tier point. A guest who spends $100 in food and beverage or at the spa will earn 500 Identity Points—all of those points are considered to be tier points.
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You progress to the next tier when you’ve earned enough tier points over the previous 365 days (4,000 tier points for Sterling, 20,000 tier points for Gold, 50,000 tier points for Platinum).
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You’ll maintain your tier status for 365 days after achieving it—unless, of course, you earn enough points to progress to the next tier.
Membership
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You can sign up right now—or swing by the Identity Desk next time you’re at the resort and we’ll register you.
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If you’re on Identity Online, sign in to get your Identity number—or call us at 702.698.7280 and we’ll retrieve it for you.
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To update your details, visit the Identity Desk or call us at 702.698.7280.
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Sign in to download your statement. You can also email us or call Identity Membership & Rewards at 702.698.7280 to request your statement.
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Download the W2G/1042-S request form and e-mail the completed form to: TCOLV_CasinoAccounting@cosmopolitanlasvegas.com