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identity membership
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Identity is one of the most rewarding membership programs on the Las Vegas Strip. Members receive exclusive rewards and earn valuable points that can be redeemed in house and at thousands of other resorts worldwide.

Returning?
Check your Points

Unlock exclusive rewards and earn valuable points for almost every dollar spent to redeem throughout The Cosmopolitan of Las Vegas and thousands of other resorts worldwide.

VALUABLE BENEFITS

Unlock great rewards -- complimentary stays, point multipliers, concert tickets, and much more.

QUICK PROGRESSION

Earn points throughout the resort and advance quickly through program tiers. Experience richer rewards each time you advance.

POINTS THAT TRAVEL

Transfer Marriott Rewards into Identity Points – or Identity Points into Marriott Rewards – for reciprocal use at nearly 3,800 Marriott hotels worldwide.

most valuable rewards on the strip

EARN POINTS THROUGHOUT THE RESORT ON DINING, ENTERTAINMENT, HOTEL STAYS AND MORE

slots & video Poker

how we measure up

Slot players earn more with us than anywhere else...

swipe right on the table below to see all information
identitysterling/goldidentityplatinumm lifenoirred cardno tiersgrazieplatinum
play $2.50 on Slots $2.50 on Slots $3 on Slots or$10 on Specialty Games $1.50 on Slots 20 POINTS per $1 in Theoretical Loss
points earned* 40,000 40,000 33,333 66,667 100,0001
bonus points 2X POINTSAll day, every day 3X POINTSAll day, every day 40% BONUS NO NO
total points earned 80,0002 120,0002 46,667 66,667 100,000
free slot play earned $8003 $1,2003 $467 $667 $6004

*Based on $100,000 coin-in on slot machines
1. Grazie points awarded based on theoretical loss and chart assumes slot hold of 5%
2. Points earned through multipliers do not count toward tier progression
3. Points may also be used for comps at The Cosmopolitan's outlets instead of free slot play
4. Every 2,500 Points = $15 in Slot Credits

All information contained here is accurate as of October 19, 2015.

Tiers and benefits

silver benefits

sterling benefits

gold benefits

platinum benefits

frequently asked questions

1
What are tier points and how are they earned?

Tier Points are used to determine your Tier Status. They are awarded for your resort spend and base points earned from slot machines.

2
How do I progress to the next tier and how long will I keep my tier status?

Progress through tiers by earning enough Tier Points within a rolling 12-month period. Your elevated Tier Status is valid for 12 months once it is achieved. Table Games Play is evaluated each month.

3
Will my points expire?

Only if your account is inactive for 12 months.

4
Can I convert my points into Identity Play?

Points earned via gaming may be converted to Identity Play or used as resort credit. Non-Gaming points may be converted to resort credit.

5
Where and how do I spend my points?

Points may be spent at nearly every venue inside The Cosmopolitan. Just say, “I want to pay with Identity Points.”

6
How do I get credit for my spend?

Show your Identity card at the time of transaction, charge to your room, or present a paid receipt to the Identity Desk.